Feel Better.
Live Brighter.

A strong sense of purpose can lift your mood, boost your energy, and improve your health — especially as we age. That’s why AARP offers free tools to help you reconnect with what matters most and feel more grounded and fulfilled every day.

With your AARP.org account you get access to weekly inspiration, expert tips, and interactive tools.

free resource

Purpose Builder

This 5-minute exercise is designed to help you create a purpose statement to motivate and guide you.

Try it Now

free resource

Purposeful Tip of the Week

Sign up for a Purposeful email list and get a weekly dose of ideas and inspiration delivered to your inbox.

Upcoming Free Event

PurposeCast: Managing Emotions through Life Transitions

Wednesday, August 27 • 6-7 PM ET

Join Drs. Vic Strecher and Ethan Kross for a thought-provoking discussion that reframes emotions during aging and life changes as vital signals. Learn how purpose-driven values can transform your inner critic into an ally, sharpen your focus, and build emotional fitness. You’ll gain practical tools to shift your emotional weather and calm an anxious mind. Register to attend live or receive the recording.

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Promotional graphic for PurposeCast featuring two speakers. On the left is Vic Strecher, PhD, MPH, a smiling man with gray hair, wearing a white shirt. His title reads: 'Founder and CEO, Kumanu; Researcher, Speaker, Author, Professor.' On the right is Ethan Kross, PhD, a grayscale photo of a man with short gray hair, wearing a dark sweater, sitting on stairs. His title reads: 'Best-Selling Author of Shift & Chatter; Experimental Psychologist, University of Michigan.' The PurposeCast logo appears at the top, with 'purpose' in bold purple and 'Cast' in thin dark blue text.
Three mobile screens from the Purposeful by Kumanu app. The center screen shows a user profile with a photo of an older woman holding a baby and a personal purpose statement about supporting her family and future generations. Her strengths and growth areas are listed below. The left screen displays a motivational message with options to give feedback. The right screen features a search bar with topic tags like energy, resilience, and wellbeing, and a 'Tip of the Day' card titled 'Meditation Morning.

Take Advantage of an Exclusive Discount to Purposeful by Kumanu!

Ready to feel more energized, focused, and connected? Are you looking to rediscover your spark and live a more purposeful life?

Purposeful is a simple but powerful app — for your smartphone, tablet, or computer — designed to help you find your purpose, improve your wellbeing, and live for what matters most in just a few minutes each day.

Enjoy an exclusive 29% discount for AARP.org users.

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Frequently Asked Questions

What is Purposeful by Kumanu?

Is Purposeful free?

Do I need to download an app?

Is my information private and secure?

Do I need to be tech-savvy to use these tools?

Can I try Purposeful without becoming an AARP member?