At some point, we all ask ourselves a version of the same question: What should I do with my life?
This week on the podcast Hidden Brain, behavioral scientist and Kumanu founder Victor Strecher joins host Shankar Vedantam to unpack that question—and share a powerful, science-backed way to answer it.
It’s the launch of Hidden Brain’s annual You 2.0 series, which this year explores the themes of purpose and passion. If you're reaching the midpoint of the year feeling disconnected, burned out, or unsure of your next step, this episode is especially timely.
In the conversation, Victor Strecher shares his personal story—one that shaped his life’s work—and highlights the research behind purpose as a driver of wellbeing, motivation, and resilience. He also introduces one of Kumanu’s newest innovations: Purposeful’s AI Coach, designed to help individuals write an authentic, energizing purpose statement of their own.
Whether you’re looking for motivation, reflection, or simply a fresh perspective, this episode offers practical, evidence-based insight for reconnecting with what matters most.
🎧 Listen now:
Or catch it this week on your local station where Hidden Brain airs.