Be your best.
Feel your best.

Unlock true wellbeing with the Purposeful by Kumanu app. Purposeful helps you build simple, science-backed habits to feel happier, healthier, and more energized—so you can bring your best to what matters most.

Featured on

Interested in Purposeful for your team or organization? 

Learn More

Unlock true wellbeing with a life coach in your pocket.

Find Your Purpose

Gain clarity on what truly drives you and align your life with your deepest values.

Learn More

Boost Your Energy

Build positive habits that help you bring your best to what matters most.

Learn More

Calm Stress & Anxiety

Learn how to find calm, balance, and joy in the chaos of daily life.

Learn More

A new kind of wellbeing app.

Purposeful is like a life coach in your pocket—filled with science-backed tools, tips, and resources designed to boost your energy and focus, reduce stress and anxiety, and help you live more purposefully.

The science is clear. Purpose changes everything.

People with a strong sense of purpose are more likely to enjoy better sleep, less pain, lower stress, improved mood, more energy, a sharper mind, and a longer, more fulfilling life. And with over 1,400 studies published to date on the benefits of purpose, the list goes on.

Our purpose story.

Vic Strecher, an award-winning behavioral scientist at the University of Michigan, knows firsthand the struggles life presents us. When a devastating personal loss led him on a quest for meaning, he discovered the power of purpose—and created Purposeful to help others do the same.

Join thousands using Purposeful to feel and be their best each day.

"Getting on Purposeful is part of my morning routine…I have only missed a couple of days in the last year…it has really helped me stay in the present and be more focused and mindful about my days, relationships and my life!"

“Purposeful helps keep me grounded and puts me back on track sooner when I have a setback. It gives me positive, motivational feedback to keep me moving forward. I absolutely love it.

“I have personally found tremendous value in connecting with my personal purpose using Purposeful. It creates a true north in my day, and in my work, and helps inspire and sustain better mindsets and habits.”

“Interacting with Purposeful is like talking to a wise, caring friend. Purposeful offers relevant, helpful suggestions. It is an app I have enjoyed using each day.”

“Purposeful is like a friend and a consultant who I visit each morning. It listens to me and gives me feedback. I can share emotions, thoughts and accomplishments and get positive feedback. I feel like I have somebody to talk to after the death of my wife.”

“I have been using Purposeful for about 18 months. Checking in takes me less than 5 minutes, and some days that’s all I do. Other days I explore the wealth of material, including meditations, to put me on the route to being the person I want to be.”

“Having a clear purpose has helped me in so many ways. I know when to say no and enjoy my time when I am doing the things that bring me happiness.”

Unlock the Best Version of You

Unlimited access to Purposeful’s wellbeing experience

Practical tools and actionable insights to support your wellbeing journey

Personalized AI coaching tailored to your unique needs, goals and preferences

Exclusive invites to live PurposeCasts with wellbeing experts

1,000+ science-backed tips and guided learning journeys

No commitment. Cancel anytime.

Ready to get started?

Resources

Explore More

Frequently Asked Questions

What is Purposeful?

How does Purposeful help improve my wellbeing?

Will Purposeful work for me if I don’t have a lot of time?

How do I get started?

Is there a free trial?

Do I need to enter my credit card to start the trial?

What happens after my trial ends?

What features does Purposeful offer?

What devices can I use Purposeful on?

Can I share Purposeful with friends and family?

Is my data safe?

How do I cancel if I decide it’s not for me?

How long does it take to get started?