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Discover how purpose can transform your health, mindset, and daily life. Built by behavioral scientist Vic Strecher, the Purposeful app brings decades of science into your hands.
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Purpose isn't just an idea—it's a powerful driver of real health and wellbeing. Research shows that people who live with purpose experience better mental and physical health, stronger relationships, and greater resilience.
Vic Strecher, PhD, MPH, has spent over 30 years studying the link between meaning and wellbeing. His personal journey and professional research led to the creation of Purposeful—a daily companion to help you live with intention.
Vic Strecher is a professor at the University of Michigan School of Public Health, a pioneer in behavioral science, and the founder of Kumanu. He’s the author of Life on Purpose and On Purpose, a TEDx and global keynote speaker, and host of the PurposeCast.
After losing his daughter, Julia, Vic experienced a profound personal transformation. That loss deepened his belief that purpose isn't just important—it's essential. He committed his life and research to helping others connect with what matters most.
Today, over 263,000 people have joined his Coursera course, Finding Purpose and Meaning in Life, and next month, he’ll be featured on the Hidden Brain podcast.
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Purposeful is a powerful, science-backed mobile app created by Vic and his team at Kumanu to help you reflect, realign, and grow—one day at a time.
It's designed to help you clarify your purpose and priorities, stay focused with daily prompts and check-ins, manage emotions and build intentional habits, and navigate life’s challenges with a deeper sense of direction.
Join Vic and thousands of others who are using Purposeful to create lives of greater meaning, connection, and resilience. Start today and take your first step.
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